FOCUS

With over 15 years experience working in creative, digital, and strategic marketing, my main focuses include branding, design, marketing strategy, and creative direction.

 

Marketing

Main Goal: To lead the development and execution of digital and creative marketing strategies, including lead generation, to support corporate and business growth objectives.

Key Skills

  • Digital Marketing Expertise

    • Proficient in KPIs like lead generation, ROAS, LTV, and conversion rates to drive performance.

    • Design and execute omnichannel marketing strategies across SEO, PPC, email, social media, and content.

    • Manage multi-website functionality, design, content, and security.

    • Oversee in-house PPC campaigns and collaborate with outsourced SEO teams for optimization.

  • Customer-Centric Growth Strategies

    • Develop tailored marketing strategies and loyalty programs to boost engagement and retention.

    • Enhance CRM systems into omni-channel platforms for seamless customer experiences.

  • Demand Generation and Revenue Growth

    • Implement strategies to generate high-quality leads and revenue growth.

    • Manage diverse lead generation platforms and explore new growth opportunities.

    • Refine sales strategies based on customer insights to enhance product offerings.

  • Leadership and Team Management

    • Recruit, mentor, and lead high-performing marketing teams.

    • Drive cross-functional initiatives, ensuring timely execution of strategic goals.

    • Collaborate on marketing budgets and branding/rebranding efforts.

  • Marketing Operations and Development

    • Spearhead branding, messaging, and rebranding initiatives.

    • Create marketing materials, including presentations, catalogs, and tradeshow assets.

    • Plan and execute tradeshow logistics and post-event marketing strategies.

  • E-Commerce Management

    • Oversee product pricing, shipping, and functionality for e-commerce platforms.

    • Lead product development and sourcing for online retail, including Amazon.

    • Conduct market research to identify target industries and customer segments.

  • Content and Media Strategy

    • Develop impactful e-blast content and social media campaigns.

    • Create multimedia assets, including product renderings and promotional videos.

    • Manage customer review platforms to maintain and enhance brand reputation.

  • Culture and Relationship Building

    • Strengthen dealer and partner relationships through communication and engagement strategies.

    • Foster a positive company culture with employee-focused initiatives and events.

    • Enhance internal brand identity through structured organizational tools and onboarding programs.

Design / Branding

Main Goal: To elevate your brand to best-in-class status, inspiring others to purchase from, work for, and aspire to be part of it.

Key Skills

  • Branding Design & Development: Expertise in creating cohesive and impactful brand identities.

  • Market Research & Analysis: Skilled in analyzing market trends to inform branding and marketing strategies.

  • Marketing Material Design: Proficient in designing engaging marketing assets, including print and digital collateral.

  • Logo, Website, & Email Design: Strong background in designing logos, user-friendly websites, and email campaigns.

  • Tradeshow & Large Format Graphics: Experienced in creating compelling tradeshow displays and large-scale graphics.

More?

Interested in talking marketing, design, or branding? Drop me a line via the contact page.